Mixology Experience 2024

22 Mar , 2024 - Events

The Mixology Experience 2024 event recently brought life to the city of Milan from March 17th to 19th, emerging as a benchmark in the Italian hospitality and bar industry. This extraordinary event offered enthusiasts a complete immersion into the world of cocktails, spirits, and mixology.

During the three days of the event, participants had the opportunity to engage in captivating thematic paths, engaging seminars, informative masterclasses, and creative workshops. Meetings with producers, master distillers, brand ambassadors, importers, and distributors allowed attendees to delve into the heart of liquor and distillation.

Among the many excellences present, Soero shone with its own light, capturing the audience’s attention with its immersive stand. Through the narration of its story, Soero conquered the palate and hearts of those who had the pleasure of tasting it.

Moreover, the Mixology Experience also served as the stage for the awarding of the Ampolla d’Oro by Spirito Autoctono, a partner of the event, which conferred the award to Soero for the second time, a recognition celebrating the quality and authenticity of the product.

This experience reiterated the importance of creating quality products and sharing passion and history with the public. A heartfelt thank you goes to all those who made this extraordinary event possible, making every moment spent at Mixology Experience 2024 unique and special.

We eagerly anticipate the future adventures and sensory delights to come.


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